Six Survival Secrets For Copywriters

by | Aug 20, 2019 | Copywriting

Years, nay decades ago, some friends and I rented a house in North Carolina.  It was a good-sized place, gigantic even.  Which was a relief, given our collectively tiny just-out-of-college budget.  At the time, I was just one day back from driving cross country with a...

AIDA

by | Jul 30, 2019 | Proven Copywriting Formulas

AIDA has been the proven model for copywriting for over a century.  Advertisers understood in the 1800’s how to infiltrate the human mind. The AIDA model is a classic marketing and advertising technique that stands for Attention, Interest, Desire, and Action....