Want To Make Your Ads Generate More Inquiries?
Then check out these 31 Killer Response Boosting Ideas… A client recently phoned with a problem I’d encountered many times before. “Our new ad campaign’s main goal is to create awareness and build, not generate sales leads,” the ad manager explained. “But my...
How To Write A Killer Advertisement
To define what constitutes good print advertising, we begin with what a good print ad is not: It is not creative for the sake of being creative. It is not designed to please copywriters, art directors, agency presidents, or even clients. Its main purpose is not...How Can Horror Improve Your Marketing?
Well, perhaps not ‘horror’ in the grandest sense of the word… But how can the King of Horror improve your marketing and copywriting messages, so you can ramp up your conversions, your sales, and your profits? I think most people regard Stephen King as a very...
Review of ‘2,239 Tested Secrets for Direct Marketing Success’
I’ve read many books about direct marketing over the years. Rarely do you find a single book covering a broad area of direct response marketing like this book. ‘2,239 Tested Secrets for Direct Marketing Success’ is FULL OF tips for you if...
Eugene Schwartz’s Eight Secrets of Master Copywriting
If you have ever had the desire to become a master copywriter then Eugene Schwartz’s classic ‘Breakthrough Advertising’ must be on your essential reading lists. Eugene Schwartz’s was a legendary copywriter in his own lifetime, and among us ‘trainee copywriters’ he’s a...
If you want to become an A Grade copywriter, invest in the RMBC method by Stefan Georgi
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