Updated: 08 April 2019
If you don’t know who Gary Halbert is, I’m not sure why you’re reading a copywriting blog.
However, if you’re a complete beginner, just getting started in your copywriting career, then you’re extremely lucky.
You’ve found one of the greatest copywriters that ever lived. Congratulations.
As the great Gary Halbert once said…
“… You know, getting a good education in any field is tricky and, in advertising, it borders on impossible. You see, most books written about advertising are not just bad; they are downright dangerous! Many years ago, Claude Hopkins (the greatest ad man who ever lived) was asked to critique and offer suggestions on how to improve some college textbooks on advertising. His suggestion?
Therefore, why not just devote the next 90 days to Gary Halbert and his Boron Letters only?
Knuckle down and copy out, by hand, every single word of the Boron Letters.
Below I’ve posted links to the Boron Letters, so you can truly implant some of Gary Halbert’s genius into your own subconscious…
The Boron Letters Links
Chapter 1: http://www.thegaryhalbertletter.com/Boron/BoronLetterCh1.htm
Chapter 2: http://www.thegaryhalbertletter.com/Boron/BoronLetterCh2.htm
Chapter 3: http://www.thegaryhalbertletter.com/Boron/BoronLetterCh3.htm
Chapter 4: http://www.thegaryhalbertletter.com/Boron/TChapter4.htm
Chapter 5: http://www.thegaryhalbertletter.com/Boron/TChapter5.htm
Chapter 6: http://www.thegaryhalbertletter.com/Boron/TChapter6.htm
Chapter 7: http://www.thegaryhalbertletter.com/Boron/TChapter7.htm
Chapter 8: http://www.thegaryhalbertletter.com/Boron/TChapter8.htm
Chapter 9: http://www.thegaryhalbertletter.com/Boron/TChapter9.htm
Chapter 10: http://www.thegaryhalbertletter.com/Boron/TChapter10.htm
Chapter 11: http://www.thegaryhalbertletter.com/Boron/TChapter11.htm
Chapter 12: http://www.thegaryhalbertletter.com/Boron/TChapter12.htm
Chapter 13: http://www.thegaryhalbertletter.com/Boron/TChapter13.htm
Chapter 14: http://www.thegaryhalbertletter.com/Boron/TChapter14.htm
Chapter 15 http://www.thegaryhalbertletter.com/Boron/TChapter15.htm
Chapter 16: http://www.thegaryhalbertletter.com/Boron/TChapter16.htm
Chapter 17: http://www.thegaryhalbertletter.com/Boron/TChapter17.htm
Chapter 18: http://www.thegaryhalbertletter.com/Boron/TChapter18.htm
Chapter 19: http://www.thegaryhalbertletter.com/Boron/TChapter19.htm
Chapter 20: http://www.thegaryhalbertletter.com/Boron/TChapter20.htm
Chapter 21: http://www.thegaryhalbertletter.com/Boron/TChapter21.htm
Chapter 22: http://www.thegaryhalbertletter.com/Boron/TChapter22.htm
Chapter 23: http://www.thegaryhalbertletter.com/Boron/TChapter23.htm
Chapter 24: http://www.thegaryhalbertletter.com/Boron/TChapter24.htm
Chapter 25: http://www.thegaryhalbertletter.com/Boron/TChapter25.htm
Studying the Boron Letters fiercely will be one of the greatest things you’ll ever do in your copywriting career.
Get Cranking Killer Copy Shit Weasel,
Greg “Loves Gary Halbert” Noland
PS: Want More Gary Halbert Magic?