by Robert Bly | Feb 21, 2019 | Advertising, Copywriting
Then check out these 31 Killer Response Boosting Ideas… A client recently phoned with a problem I’d encountered many times before. “Our new ad campaign’s main goal is to create awareness and build, not generate sales leads,” the ad manager explained. “But my...
by Robert Bly | Feb 20, 2019 | Advertising, Copywriting, Salesmanship
To define what constitutes good print advertising, we begin with what a good print ad is not: It is not creative for the sake of being creative. It is not designed to please copywriters, art directors, agency presidents, or even clients. Its main purpose is not...
