Review of ‘2,239 Tested Secrets for Direct Marketing Success’
I’ve read many books about direct marketing over the years. Rarely do you find a single book covering a broad area of direct response marketing like this book. ‘2,239 Tested Secrets for Direct Marketing Success’ is chocker block with tips for you if...
Essential Books on Selling and Customer Psychology
Here is my list of recommended books on selling and consumer psychology…It’s always growing, but these are the ones I’m reading now or I read on a regular basis (Hot Tip: Don’t read the classics once, read them over and over..)Copywriting and...
Review of ‘How I Raised Myself from Failure to Success’
Over the holidays I wanted to use my time wisely and try make a bit of a dint in my ever growing “Books to Read” List. One book I’ve been hearing a lot about lately is a book by Frank Bettger. It’s titled How I Raised Myself From Failure To Success In Selling, and is...
My Favourite Frank Bettger Quotes
Frank Bettger is best known for his supremely useful self-help book titled “How I Raised Myself from Failure to Success in Selling”, which was later translated into multiple languages. Later, he wrote another hugely popular book titled “How I Multiplied My Income and...
Chip and Dan Heath Teach Us Why Surprise Is A Successful Emotion
Have you ever read Made to Stick: Why Some Ideas Survive and Others Die, by Chip and Dan Heath? If not I thoroughly recommend it. Much like the Tipping Point by Malcolm Gladwell, another classic I might add, Made to Stick is a must read for entrepreneurs and business...
If you want to become an A Grade copywriter, invest in the RMBC method by Stefan Georgi
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