“What makes a good advertisement?”

“What makes a good advertisement?”

Ever since Volney Palmer opened the world’s first advertising agency in 1843, marketing professionals have been arguing, debating, and searching for the answer to the question. “What makes a good advertisement?” That this debate has never been settled is obvious to...

Glossary of Copywriting Terms

My Glossary of Copywriting Terms Here is my list of copywriting terms or copywriting terminology if you will. I’m sure you’ll know some of them, others you might have heard of but not sure what they mean, others might be completely new. It would be a good idea if you...

10 Steps to Exploding Your Revenues and Profits

1. Define Your Mission 2. Identify Your Ideal Prospect 3. Identify Your Best Introductory Product 4. Identify Your Best Introductory Offer 5. Identify Your Best Medium 6. Calculate Your Break Break-Even Response Rate 7. Craft Your Introductory Messaging 8. Set Up...

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