John Caples – Copywriting Master
John Caples – A Master of Copywriting The Navy officer who wrote the most famous ad of all time. As a junior copywriter at the Ruthrauff and Ryan mail-order advertising agency, Caples wrote the ad which might be one of the most famous all-time. John Caples was a...
Thirteen Rules and Guidelines For Writing Headlines
John Caples – A Master of Copywriting John Caples was an early pioneer in applying scientific methods to advertising. After graduation in 1924, Caples worked for the NY Telephone Co. as an engineer. Then for Certain-Teed Products Co., primarily performing...44 Killer Emotions That Drive Action
Maybe a better title for this post would be…”44 Killer Emotions That Turn Your Prospects Into Buyers” Because that is the task for most of us copywriters and marketers, right? So, have you ever wondered what compels a prospect to turn from a viewer...AIDA
AIDA has been the proven model for copywriting for over a century. Advertisers understood in the 1800’s how to infiltrate the human mind. The AIDA model is a classic marketing and advertising technique that stands for Attention, Interest, Desire, and Action....
If you want to become an A Grade copywriter, invest in the RMBC method by Stefan Georgi
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