How to Sell Without Selling

The harder you push, the more some customers resist. I’m talking about the inverse effect of hype when it comes to closing a sale. So how do you sell WITHOUT selling? This week, I’m still on a semi-vacation, so I’ve dug up another classic, this time...

AIDA

AIDA has been the proven model for copywriting for over a century.  Advertisers understood in the 1800’s how to infiltrate thehuman mind. Attention (Awareness) – What message would best pull ourreader in and get them to consider our piece? Interest (Inspire) –...

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