by John Forde | Aug 28, 2019 | Copywriting, Salesmanship
The harder you push, the more some customers resist. I’m talking about the inverse effect of hype when it comes to closing a sale. So how do you sell WITHOUT selling? This week, I’m still on a semi-vacation, so I’ve dug up another classic, this time...
by Robert Bly | Feb 20, 2019 | Advertising, Copywriting, Salesmanship
To define what constitutes good print advertising, we begin with what a good print ad is not: It is not creative for the sake of being creative. It is not designed to please copywriters, art directors, agency presidents, or even clients. Its main purpose is not...
by Greg Noland | Jan 2, 2017 | Book Reviews, Online Success, Salesmanship
Over the holidays I wanted to use my time wisely and try make a bit of a dint in my ever growing “Books to Read” List. One book I’ve been hearing a lot about lately is a book by Frank Bettger. It’s titled How I Raised Myself From Failure To Success In Selling, and is...
by Greg Noland | Jan 1, 2017 | Best Books, Online Success, Salesmanship
Frank Bettger is best known for his supremely useful self-help book titled “How I Raised Myself from Failure to Success in Selling”, which was later translated into multiple languages. Later, he wrote another hugely popular book titled “How I Multiplied My Income and...