A Little Story About A Powerful Business Idea
I was introduced to this book by my friend and mentor John Thornhill while on his Partnership to Success program back in December. I bought the audio version as I love to get double benefit from my time in the gym by listening to as many books on business and marketing as I can.
I had wanted to write a review for this book as soon as I finished it but then but as soon as I had started John’s program I was travelling to Australia for a belated honeymoon.
Since returning from Australia I’ve just finished my second round of this book, so thought I’d share this post with you so that you might be encouraged to get hold of your own copy.
So what is this book all about?
This book is based on the ‘5 Laws That Can Bring You Stratospheric Success’. Sounds pretty funky right? When I first heard the word ‘Stratospheric’ I had the feeling that this was a mighty big claim. The authors might have chosen, awesome, fantastic, wonderful or powerful, but by choosing ‘Stratospheric’ I think they were putting a huge statement out there into business and entrepreneurial land, that by reading this book, and implementing the 5 Laws, then you will surely reach all of your business and personal goals. Time to learn what these 5 laws are all about don’t you think?
‘5 Laws That Can Bring You Stratospheric Success’
1. The Law of Value: Your true worth is determined by how much more you give in value than you take in payment.
2. The Law of Compensation: Your income is determined by how many people you serve, and how well you serve them.
3. The Law of Influence: Your influence is determined by how abundantly you place other peoples’ interests first.
4. The Law of Authenticity: The most valuable gift you have to offer is yourself.
5. The Law of Reciprocity: The key to effective giving is to stay open to receiving.
The five laws are explained very clearly throughout the book, and there are short stories throughout to support each point made.
The Guts of The Story
The Go-Giver tells the story of an ambitious young man named Joe who desires more success. Joe is a go-getter in the truest sense of the word. He sometimes feels as if the harder and faster he works, the further away his goals seem to be.
One day Joe is desperate to land a key sale at the end of a bad quarter, so he seeks advice from a legendary consultant called Pindar.
Over the next week, Pindar introduces Joe to a series of “go-givers:” a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector,” who brought them all together.
As the book progresses Pindar’s friends share with Joe the ‘Five Laws of Stratospheric Success’ and teach him how to open himself up to the power of giving.
Joe learns that changing his focus from getting to giving and putting other people’s interests first and continually adding value to their lives will ultimately lead to unexpected returns.
A long time ago I heard Jim Rohn say “If you help enough people get what they want, you can have everything you want” so this book really resonated with me.
I am sure you have heard the term ‘go-getter’ in business or life. To me this means a person who goes after what they want in life and makes sure their goals take them there.
However, the approach given in this book is slightly different in my understanding.
The authors, Bob Burg and John David Mann stress the importance of a giving approach. And that by putting other people’s interests first, and by constantly and consistently adding value to their lives you will live a life of not just fulfillment but of Stratospheric Greatness.
The Go-Giver is an inspiring book that shines new relevance on the old proverb “Give and You Shall Receive.”
I think this is one of those books which you will have to read a number of times to really understand its true value. And I bet you will receive new golden nuggets every time you read it, or listen to it.
So thank you John Thornhill for recommending The Go Giver by Bob Burg and John David Mann.
If you want to grab your copy of the book, CLICK HERE