AIDA has been the proven model for copywriting for over a century.
Advertisers understood in the 1800’s how to infiltrate the
human mind.
Attention (Awareness) – What message would best pull our
reader in and get them to consider our piece?
Interest (Inspire) – Challenge the norms of the topic,
explore counter-intuitive perspectives.
Desire – Entice! Build the allure of your topic or product by
appealing to the emotions of the reader; what’s the big win
for them?
Action – Never forget to ask them to take action.
The AIDA copywriting formula will be the backbone of your copywriting career.
Understand it, use it, and profit.
