Welcome to Day 4 of the 25 Day Success Challenge
How are you going with your Morning Rituals? One of the most common questions I am asked by business owners is “What one single idea can you give me which will help my business?”
The answer I always give them is to invest in themselves. And by that I mean to read, and read voraciously.
Do they listen?
I’ll explain in a moment, but first over the last 5 years I have read at least a book a week on anything to do with marketing, business, and entrepreneurism. One of the best pieces of advice I have ever had from Dan Kennedy of GKIC is to turn my car into a university.
He explains to question ourselves about the benefit of listening to the news on the radio or your favourite music versus listening to motivational seminars, marketing advice and audio books. Anything you want to learn is available on CD and MP3 these days.
Change Your Car Into A University On Wheels
I am not a long distance driver, but even so, I bet I am in the car at least an hour a day, driving to my office, visiting clients, going to the gym, going to restaurants, doing the shopping.
Even the short 10 or 15 minute drives to the dry cleaners adds up over a year, over 5 years. If you just listened to marketing and business advice in your car for 15 minutes a day, you would have over 456 hours of knowledge in your system inside 5 years.
And if you drive a lot, imagine what you can learn from listening to marketing and business advice for an hour a day over 5 years. This is what I do, and thankfully this doesn’t annoy my wife, as I think it did in the early days.
But she fully understand now why I do it. I’ve listened to some fantastic books just this week including ‘Go Giver’ by Bob Burg, ‘Positioning’ by Jack Trout and ‘80/20 Sales & Marketing’ by Perry Marshall.
What do you listen to in your vehicle?
Is there any benefit listening to music on the radio just because it’s on? I think one of the greatest opportunities for motivating yourself today lies in the way you use your drive time.
There is no excuse to say the time you spend driving is wasted. With the huge variety of audiobooks now available, you can use your drive time to educate and motivate yourself. If you use your time in your car to listen to hip-hop or cursing other drivers, you are undermining your own frame of mind.
And the news is just depressing and puts you in weakened state of mind.
Make This Your First Book
If you have not listened to an audiobook or read a print version for a long time, why not check out Yanik Silver’s new book? It’s a book on how to make a huge positive impact in the world.
And doing it while you’re growing your bottom line. The book is called “Evolved Enterprise”.
For a limited time, you can get the book for free (you just pay the shipping costs): CLICK HERE: To Get Your Free Copy of “Evolved Enterprise” The thing that’s great about this book is that it doesn’t just preach about doing good in your business – it gives you real world examples and it actually gives you the blueprint to get started.
Go get your copy right now, and I’m pretty sure it will help you create an extraordinary business.
See you again tomorrow…
Dedicated to your success,
P.S. Yanik is a very successful businessman and I’ve known him for about five years. He’s a fantastic entrepreneur so you’ll be doing yourself a lot of good by following him and listening to his advice.
CLICK HERE: To Get Your Free Copy of “Evolved Enterprise” P.P.S:
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