Last Updated on 5 months by Greg Noland


Welcome to the exciting world of freelance writing and congratulations on finding this post.

I strive to help people just like you to escape from the shackles of mundane, boring jobs, for too little pay, but suck all your time.

I know you probably have a laundry list of questions. And if you want to make a freelance career a full-time gig or just a side hustle, then this essential guide will provide you with the information to make that happen.

Freelance writing has become a popular career choice, offering flexibility, creative expression, and the potential to earn a living doing what you love. In this ultimate guide or road map to freelance writing in 2023, we will explore the ins and outs of building a successful freelance writing career. Whether you’re one of the new freelance writers or looking to level up your skills, this guide will provide you with the essential knowledge and insider secrets to thrive in the world of freelance writing.

1. Getting Started with Freelance Writing

The Basics of the Business

Right. First off, you need to understand the basics of freelance writing.

Starting a freelance writing career is an exciting journey, especially in the beginning. Most things new are fun, right?

However, before diving into freelance writing, it’s crucial to understand the basics of the business. The real fundamental aspects of the business.

Freelance writing involves providing writing services to clients on a project basis. It can be done as a part-time or full-time occupation, depending on your goals and availability. As a freelance writer, you have the freedom to choose your projects, clients, and work schedule.

But, it also goes deeper than that. Let’s explore some key elements:

Flexibility and Independence

One of the main advantages of freelance writing is the flexibility it offers. And that’s a big reason you got into freelancing in the first place, right?

You have the freedom to choose your projects, set your own schedule, and work from anywhere. This independence allows you to pursue a career that aligns with your lifestyle and preferences.

Various Payment Structures

As a freelance writer, you can be paid in different ways, depending on the agreement with your clients. One common payment structure is being paid per hour. Platforms like Upwork facilitate this method, where you track the time spent on a project using their built-in time-tracking tools. This allows clients to pay you for the actual hours worked, ensuring fair compensation for your time and effort.

Being paid per hour on websites like Upwork provides transparency and accountability in the payment process. It allows you to maintain a record of your work hours and ensures that you are compensated for the time you dedicate to a project.

You might like this payment structure. But personally, I choose the set fee structure, so I know exactly what I’m signing up for.

Freelance Platforms and Job Boards

Freelance platforms, such as Upwork are a great place to provide freelancers the opportunity to connect with clients seeking writing services. These platforms offer a wide range of opportunities and make it convenient to find freelance writing jobs. You create your profile, showcase your skills and experience, and then get to work on bidding for relevant projects.

Upwork, in particular, has become a popular platform for freelance writers. It allows you to set your hourly rate, and showcase your best work through your portfolio. The platform provides a secure payment system, dispute resolution, and a feedback mechanism to build your reputation as a reliable freelance writer.

Building Client Relationships

Building strong relationships with clients is essential for long-term success in freelance writing. Maintaining effective communication, meeting deadlines, and delivering high-quality work are key factors in building solid client relationships. By consistently exceeding your clients’ expectations, you can establish a solid reputation and attract repeat business or referrals.

Continuous Learning and Skill Development

Freelance writing is a dynamic field, and it’s important to stay updated with industry trends and continuously develop your skills. Make sure you keep up with emerging writing techniques, new content formats, and changes in SEO practices.

Continuously improving your writing skills and expanding your knowledge base will enhance your credibility and ensure that you provide valuable and relevant content to your clients.

Remember, while platforms like Upwork offer opportunities for freelance writers to be paid per hour. It’s essential to set competitive rates that reflect your skills, experience, and the value you provide to clients. By understanding the basics of the business and leveraging freelance platforms effectively, you can establish a successful freelance writing career.

Developing Writing Skills

One of the first things to focus on when starting your freelance writing career is honing your writing skills. The quality of your work plays a significant role in attracting clients and securing steady work. To improve your writing skills, consider the following tips:

  • Read extensively: Explore various types of articles and blog posts to familiarize yourself with different writing styles and tones. Click HERE for a few highly recommended books.

  • Practice regularly: Dedicate time to write consistently, even if it’s just for personal projects or practice exercises.

  • Seek feedback: Share your work with peers or join writing communities to receive constructive feedback and learn from others’ experiences.

Building a Professional Freelance Writer Profile

To establish yourself as a professional freelance writer, you need to create a compelling and professional writer profile. This profile will serve as your online portfolio, showcasing your skills, experience, and writing samples to potential clients. Here are the essential elements to include in your freelance writer profile:

  • Introduction: Start with a brief introduction that highlights your expertise and passion for writing. Share a compelling story or personal anecdote to engage the reader.

  • Writing Services: Clearly define the types of writing services you offer, such as blog posts, white papers, press releases, articles, copywriting, editing, or social media content. Be specific about your niche and areas of expertise.

  • Experience: Provide details about your relevant writing experience. Include any previous clients or publications you have worked with, highlighting successful projects and achievements.

  • Writing Samples: Showcase your best writing samples to demonstrate your skills and style. Include a variety of samples to showcase your versatility across different topics and industries.

  • Testimonials: Incorporate testimonials or reviews from satisfied clients. These testimonials add credibility and help build trust with potential clients.

  • Contact Information: Make it easy for potential clients to get in touch with you. Include your email address, website, and social media links. Consider adding a contact form for direct inquiries with a service like

  • Call-to-Action: Encourage potential clients to take action by including a clear call-to-action button or statement. This can be a “Hire Me” button or a statement inviting them to reach out for a free consultation.

Remember, your freelance writer profile should be professional, concise, and tailored to your target audience. Regularly update and refine your profile to reflect your evolving skills and experience.

PRO TIP: If you’re ok being on camera, consider creating a short introduction video. These videos usually do very well.

Start your freelance writing career today

2. Finding Freelance Writing Opportunities

Exploring Job Boards and Platforms

Job boards and online platforms are a great way to find freelance writing jobs. Here are some popular platforms where you can find opportunities:

  • Upwork: A leading freelancing platform that connects freelancers with clients worldwide. Create a compelling profile and bid on relevant projects.

  • Freelancer: Similar to Upwork, Freelancer offers a wide range of freelance writing jobs. Browse through the available projects and submit proposals.

  • ProBlogger Job Board: A dedicated job board for bloggers and content creators. Regularly check for new job postings and apply to relevant opportunities.

  • LinkedIn: Leverage the power of LinkedIn by showcasing your writing skills and connecting with potential clients. Join writing-related groups and engage with industry professionals.

There are also a ton of Facebook groups like Cult of Copy

Attracting Potential Clients

Aside from job boards, it’s essential to proactively attract potential clients. Here are some strategies to consider:

  • Guest Posting: Contribute guest posts to popular blogs and websites in your niche. This allows you to showcase your expertise and attract the attention of potential clients who may be reading those publications.

  • Content Marketing: Create valuable and informative blog posts or articles on your own website or platform. Optimize your content for search engines to increase visibility and attract potential clients organically.

  • Networking: Attend industry events, conferences, or virtual meetups to connect with business owners, marketers, and other professionals who may require freelance writing services. Build relationships and stay in touch with potential clients.

Navigating the Freelance Writing Niche

The freelance writing niche is vast and diverse. To stand out and attract the right clients, consider the following strategies:

  • Specialize: Identify a specific niche or industry you’re passionate about and focus your efforts on becoming an expert in that area. Clients often prefer writers who have in-depth knowledge of their industry. Plus, it makes the research easier for you when you’re not jumping around niches all the time.

  • Stay Updated: Keep up with the latest trends, news, and developments in the freelance writing industry. Subscribe to industry newsletters, follow influential writers and publications, and stay active in writing communities.

  • Build Authority: Establish yourself as an authority in your niche by creating high-quality content, offering valuable insights, and sharing your expertise through various channels. This can include publishing informative blog posts, participating in industry forums, hosting webinars, or even writing a book on your specialized topic.

  • Offer Unique Services: Differentiate yourself by offering unique services that cater to the specific needs of your target audience. For example, you could specialize in SEO writing, social media content, or technical writing.

Remember, finding freelance writing opportunities requires a proactive approach. Utilize both online platforms and offline networking to maximize your chances of securing steady work.

Start your freelance writing career today

3. Establishing Your Freelance Writing Business

Setting Your Hourly Rate

I touched on hourly rate work already. But how do you determine your hourly rate as a freelance writer? 

It’s a crucial aspect of establishing your freelance writing business. Consider the following factors when setting your rates:

  • Experience and Expertise: The more experience and expertise you have, the higher you can set your rates. Clients are willing to pay a premium for skilled writers who can deliver high-quality content.

  • Market Rates: Research the current market rates for freelance writers in your niche. This will give you a benchmark to ensure you’re pricing competitively.

  • Project Scope: Take into account the complexity and time required for each project. Some projects may require more research, interviews, or revisions, warranting a higher rate.

  • Value Proposition: Highlight the unique value you bring to the table, such as specialized knowledge, industry insights, or exceptional writing skills. This can justify charging higher rates.

Creating an Online Portfolio

An online portfolio is a powerful tool to showcase your work and attract potential clients. Consider the following tips when creating your portfolio:

  • Select your Best Work: Choose your strongest and most relevant writing samples to include in your portfolio. Aim for a variety of topics and formats to demonstrate your versatility.

  • Showcase Diversity: Include samples from different industries or niches to show your adaptability and ability to write for various audiences.

  • Provide Context: Briefly describe each project and its objectives. Explain the target audience and the results achieved through your writing.

  • Design and Presentation: Create an aesthetically pleasing portfolio that is easy to navigate. Use visual elements, such as images or infographics, to enhance the overall presentation.

  • Testimonials: Incorporate testimonials or positive feedback from clients to build credibility and trust.

PRO TIP: Remember to regularly update your portfolio with your latest work and remove outdated samples.

Targeting Your Ideal Clients

Identifying and targeting your ideal clients will help you focus your efforts and attract higher-quality projects. And I’ve never met a better man than Chet Holmes to teach you how. His book ‘The Ultimate Sales Machine’ is a must-read book on this topic. 

I know. I know. You have a shit-ton of books on your shelf waiting to be read. But honestly. This book is a game-changer. If you’re pushed for time, at least read these two chapters:

Chapter Six: Dream 100 – The High Art of Getting the Best Buyers                              

  • The fastest, least expensive way to dramatically increase sales

  • New: Choosing Your Dream 100

Chapter Nine: The Nitty-Gritty of Getting the Best Buyers                             

  • Step-by-step, Day-by-Day Tactics to Land Your Dream Clients

Also, consider the following strategies:

  • Define your Ideal Client: Determine the characteristics of your ideal client, such as industry, company size, or target audience. This will help you tailor your marketing efforts.

  • Research and Outreach: Conduct thorough research on potential clients who align with your ideal client profile. Visit their websites, read their blogs, and understand their content needs. Reach out with personalized pitches or proposals.

  • Content Marketing: Develop content that appeals to your target audience. Share valuable insights and tips through blog posts, social media, or industry publications. This positions you as an expert and can attract the attention of your ideal clients.

You increase your chances of securing high-quality projects and steady work by targeting your ideal clients and showcasing your expertise through a professional portfolio.

Start your freelance writing career today

4. Enhancing Your Freelance Writing Career

Expanding Your Writing Skills

As a freelance writer, continuously enhancing your writing skills is crucial for personal growth and professional success. Here are some strategies to consider:

  • Read Widely: Expand your reading repertoire to include diverse genres, styles, and authors. This exposure will broaden your writing perspective and inspire new ideas.

  • Take Courses or Workshops: Invest in your professional development by enrolling in writing courses or attending workshops. This can help you refine your writing technique, learn new genres, or master specific writing skills.

  • Seek Feedback: I know some people are introverts. And they might also choose to crack the ‘freelancing nut’ all by themselves. And refuse to buy courses which could catapult their earnings and success. But if you don’t join writing groups and seek feedback from fellow writers, mentors, or editors, your progress and development as a writer will be severely restricted. Constructive criticism can help you identify areas for improvement and refine your writing style.

  • Experiment with Different Styles: Step out of your comfort zone and experiment with different writing styles and formats. This will expand your repertoire and make you more versatile as a writer.

  • Stay Updated on Industry Trends: Keep up with the latest trends and developments in the writing industry. Stay informed about emerging technologies, content marketing strategies, and best practices in SEO writing.

Growing Your Network and Relationships

Networking plays a crucial role in growing your freelance writing career. Here’s how you can foster valuable relationships:

  • Attend Industry Events: Attend writing events and conferences like Stefan Georgi’s Copy Accelerator Events. Seminars and networking events both online and offline, can be extremely useful.

At these events, you can connect with fellow writers, editors, and even potential clients. I know guys in the RMBC Group who have met their best and highest-paying clients from Stefan’s events.

You can engage in meaningful conversations in a relaxed setting, like Stefan’s cocktail parties, designed specifically to connect writers and high-paying clients. You can exchange contact information and even discuss future projects right there. Meetings like this, face-to-face, will always propel your career faster than trying to send hundreds of faceless cold emails.

  • Join Writing Communities: Become a part of online writing communities or forums where you can connect with fellow writers, share experiences, and seek advice. These communities can provide valuable insights, job opportunities, and support.

  • Collaborate with Other Professionals: Collaborate with professionals from related fields, such as graphic designers, marketers, or web developers. This collaboration can lead to cross-promotion, referrals, and a broader network of potential clients.

Leveraging Guest Posts and Collaborations

Guest posts and collaborations can expand your reach and establish your authority as a freelance writer. Consider the following strategies:

  • Pitch Guest Posts: Reach out to popular blogs or publications in your niche and pitch ideas for guest posts. This allows you to tap into their audience and showcase your expertise to a wider readership.

  • Collaborate with Influencers: Collaborate with influencers or industry experts on joint projects, such as e-books, webinars, or podcasts. This collaboration can expose you to their audience and enhance your credibility.

  • Participate in Writing Contests or Awards: Submit your work to writing contests or awards in your niche. Winning or being recognized in these competitions can provide valuable exposure and enhance your reputation as a writer.

Big mistake to avoid: A big mistake I see many freelance writers make is once they start writing and earning, that’s all they do. Work. Work. Work. And wonder why they never feel they are making progress or increasing their income.

But by continuously expanding your writing skills, growing your network, and leveraging guest posts and collaborations, you can propel your freelance writing career to new heights faster than you could dream possible.

5. Sustaining a Successful Freelance Writing Career

Managing Work-Life Balance

Maintaining a healthy work-life balance is crucial for your overall well-being and sustained success as a freelance writer. Here are some tips to help you manage your time effectively:

  • Set Clear Boundaries: Establish specific working hours and communicate them to your clients. This helps you maintain a structured schedule and prevents work from encroaching on personal time.

  • Prioritize Self-Care: Take breaks, exercise regularly, and engage in activities that recharge you mentally and physically. This ensures you stay motivated and avoid burnout.

  • Practice Time Management: Use productivity tools, such as task lists or project management apps, to prioritize and manage your workload efficiently. Break large projects into smaller, manageable tasks to avoid feeling overwhelmed.

Staying Motivated and Productive

As a freelance writer, self-motivation is essential to meet deadlines and achieve your goals. Here are some strategies to stay motivated and productive:

  • Set Meaningful Goals: Define clear, measurable goals that align with your long-term vision. Break them down into smaller milestones and celebrate your achievements along the way.

  • Create a Productive Workspace: I’ve talked a lot about this before. But you must designate a dedicated workspace where you can focus and minimize distractions. Keep it organized and conducive to creativity.

  • Develop a Routine: Establish a daily routine that includes dedicated writing time, breaks, and self-care activities. This helps create structure and discipline in your work.

Adapting to Industry Changes

The freelance writing industry is constantly evolving. To sustain a successful career, it’s important to adapt to industry changes and embrace new opportunities. Consider the following strategies:

  • Stay Updated on Technology and Tools: Keep abreast of the latest writing tools, content management systems, and digital marketing trends. Embrace new technologies that can streamline your writing process, help you become a better writer and enhance your productivity.

  • Diversify Your Skills: As the industry evolves, be open to expanding your skill set beyond writing. Consider learning about SEO, content strategy, social media management, or video production. This versatility can make you more marketable and open doors to new opportunities. You can make it purely being a freelance writer, but the most successful in the freelancing business develop a few more skills to help their clients.

  • Embrace Remote Work: Remote work has become increasingly prevalent, offering freelancers the flexibility to work from anywhere. Embrace remote work opportunities and leverage digital communication tools to collaborate effectively with clients.

  • Continuous Learning: Never stop learning. Invest in your professional development by attending workshops, webinars, or online courses. Stay curious and stay ahead of industry trends to remain competitive.

By adapting to industry changes, continuously learning, and staying motivated, you can sustain a successful freelance writing career in the ever-changing landscape.

Frequently Asked Questions (FAQs)

FAQ 1: What are the best ways to find freelance writing jobs?

To find freelance writing jobs, explore job boards and platforms like Upwork, Freelancer, and ProBlogger Job Board. Additionally, network with industry professionals, leverage content marketing, and consider guest posting to attract potential clients.

FAQ 2: How can I improve my writing skills as a freelance writer?

To improve your writing skills, read extensively, practice regularly, seek feedback from peers and mentors, and take courses or workshops. Stay updated on industry trends and experiment with different writing styles.

FAQ 3: What should I include in my freelance writing portfolio?

In your freelance writing portfolio, include your best writing samples, testimonials or reviews from clients, a brief introduction, and your contact information. Showcase diversity in your samples and provide context for each project.

FAQ 4: How do I attract and retain ideal clients?

To attract and retain ideal clients, define your ideal client profile, conduct targeted research, and personalize your pitches or proposals. Provide exceptional value, deliver high-quality work, and nurture client relationships through effective communication and professionalism.

FAQ 5: What are some insider secrets to succeeding as a freelance writer?

Some insider secrets to succeeding as a freelance writer include finding a niche, specializing in a particular industry, continuously improving your skills, and building a strong network. Consistency, perseverance, and providing exceptional customer service are also crucial.

FAQ 6: How can I optimize my work for search engines?

To optimize your work for search engines, conduct keyword research and strategically incorporate relevant keywords into your content. Write high-quality, informative content that satisfies user intent, and optimize meta tags, headings, and image alt text. Build high-quality backlinks and ensure your website has a fast-loading speed.

Final Thoughts on this Ultimate Guide to Freelance Writing

Congratulations on embarking on the exciting journey of freelance writing! This ultimate guide equips you with the essential knowledge, strategies, and insider secrets to succeed in the world of freelance writing in 2023. Remember, building a successful freelance writing career requires continuous learning, networking, and adapting to industry changes.

Please accept my candid advice when I say, don’t just only work.

You need to stay motivated, hone your writing skills, build your network, develop your freelance portfolio and provide exceptional value to your clients. With dedication and perseverance, you can thrive as a professional freelance writer. Soon that lacklustre day job you hated will be a distant memory as you propel your new freelancing writing career to new heights.

The freelance business can be tough. But as a new freelancer, you have the whole world ahead of you.


You can do this buddy. I know you can.

Now, go and make your dreams come true…

Always Dedicated to Your Success,
Greg Noland


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