How to Sell Without Selling

by | Aug 28, 2019 | Copywriting, Salesmanship

The harder you push, the more some customers resist. I’m talking about the inverse effect of hype when it comes to closing a sale. So how do you sell WITHOUT selling? This week, I’m still on a semi-vacation, so I’ve dug up another classic, this time...
“What makes a good advertisement?”

“What makes a good advertisement?”

by | Feb 22, 2019 | Success Online in 2019

Ever since Volney Palmer opened the world’s first advertising agency in 1843, marketing professionals have been arguing, debating, and searching for the answer to the question. “What makes a good advertisement?” That this debate has never been settled is obvious to...