How to Sell Without Selling

The harder you push, the more some customers resist. I’m talking about the inverse effect of hype when it comes to closing a sale. So how do you sell WITHOUT selling? This week, I’m still on a semi-vacation, so I’ve dug up another classic, this time...
“What makes a good advertisement?”

“What makes a good advertisement?”

Ever since Volney Palmer opened the world’s first advertising agency in 1843, marketing professionals have been arguing, debating, and searching for the answer to the question. “What makes a good advertisement?” That this debate has never been settled is obvious to...