by John Forde | Aug 28, 2019 | Copywriting, Salesmanship
The harder you push, the more some customers resist. I’m talking about the inverse effect of hype when it comes to closing a sale. So how do you sell WITHOUT selling? This week, I’m still on a semi-vacation, so I’ve dug up another classic, this time...
by Greg Noland | Feb 22, 2019 | Your Success Online in 2021
Ever since Volney Palmer opened the world’s first advertising agency in 1843, marketing professionals have been arguing, debating, and searching for the answer to the question. “What makes a good advertisement?” That this debate has never been settled is obvious to...
by Greg Noland | Feb 16, 2019 | Book Reviews, Copywriting, Direct Response Marketing
I’ve read many books about direct marketing over the years. Rarely do you find a single book covering a broad area of direct response marketing like this book. ‘2,239 Tested Secrets for Direct Marketing Success’ is chocker block with tips for you if...