If you have followed any of my blogs for any length of time, you’ll know I’m extremely passionate about becoming the best copywriter on the planet. Whenever I have any amount of spare time I’m devouring anything and everything like a crazed beast that I can find on the topic of copywriting.
You might be thinking for such a busy entrepreneur with multiple businesses, and book projects going on continually, how do I find the time to read.
Well the secret is I love it. Just think about something you love right now. Are you thinking? Good.
So when do I find the time to read about copywriting?
For me, I find any opportunity to learn about my craft. I never get in my car unless I have a copywriting audio file to listen to. When I’m on the stepping machine in the gym I’ll read a book on copywriting, or listen to an audio file on my phone. Sometimes I do both at the same time, and I’ll explain why in a future post.
How The Sauna Turned Me Into a Copywriting Master
After my workout I jump in the sauna for 10 or 15 minutes. And with my copywriting book of course. Even as my glasses steam up.
You might be thinking this is going over the top. But as I hit the gym 5 times a week, just reading in the sauna is an extra 50 to 75 minutes, I might otherwise have wasted.
Over a year those little 10 minute spells equals a whopping 40 to 65 hours of extra knowledge!!
That’s PASSION and DEVOTION to my craft my friend.
And if you truly want success in your craft, you have to be a monster!
How much do you love that your thing? You love it more than your mother, right? Oops, sorry mum. I didn’t mean that, but you know what I mean.
Same for me. Copywriting is not a job in my mind. It is my passion. I love crafting sales letters for my products and those of my clients. It is an extremely satisfying challenge to know that I have the opportunity to increase the sales of my products or my clients with a single successful sales letter.
As the great Gary Halbert once said “you are only one sales letter away from a million dollars”.
How Can I Become A Master Copywriter Today?
I’m glad you asked. You beat me to the punch. Of course you will not become a master copywriter by reading about it without practicing your craft.
David Beckham never became a master footballer by reading about how to bend a ball around a wall.
He practiced his craft, over and over again. He stayed behind after training. Often alone. And kicked hundreds, and hundreds of balls around a dummy wall.
And you have to do the same.
So, today I want to help you “bend a ball around a wall”. Following, I’m going to give you a few ideas on how to start on your path to become a master copywriter.
First, go and get today’s mail. This is the so-called ‘junk-mail’ (you do keep your junk-mail, don’t you? And if you don’t, you start today. There are gems in dem dere junk-mail)
The first kind of headline I want you to practice with is called : List headlines
But I don’t have a company yet!
If you don’t have a company or a product yet, never mind. And even if you do, you can still do this exercise. I often practice copywriting on totally random products and companies, because I think it definitely helps me improve my craft and my ability to write headlines and sales letters for my products.
And if you follow these steps today, these Golden Nugget strategies will help you too.
To start you off, try these 3 simple, but still very effective headlines.
Task: What I want you to do is write as many headlines as you can think of for one of the companies or products you picked out from the mail you received this morning, for each of these 3 headline formulas.
- 99 Ways to [blank]
- The Top 7 [blank]
- 7 Reasons to [blank]
So how did you do?
If you need help getting started. Here are some examples. Let’s say you received a flyer for double glazing. Your practise headlines might go something like this:
7 Reasons Why You Must Get Double Glazing Installed
7 Reasons Double Glazing Will Help You Sell Your Home
7 Reasons New Double Glazing Will Make Your Neighbours Jealous
7 Reasons Double Glazing Will Improve The Value of Your Home
Do you get the idea now? Now why don’t you see what you can create with these headline starters below.
- 9 Ways to Become a (Better Husband)
- The Top 5 Ideas to (Improve Your Blog)
- Grab these 15 Tips on How to [blank]
- 7 Effective Ways to (Build Your Mailing List)
How to Headlines
The second set of headline type we are going to practice with is called: How to headlines:
Same again, practice writing as many headlines as you can think of using these templates.
- Learn How to [blank]
- Learn How to (Write a Best-Selling eBook)
- Learn to (Lose Weight Without Dieting)
- How to [blank] and [blank]
- How You Can Be The Best at [blank]
- How You Can Make $954 Per Month on Complete Auto Pilot?
- Learn How to Make Money from Home Today
I’m really sorry, I’ve just noticed the time. I have to get to the gym! There was so much I wanted to write on this topic. So I’ll tell you what, I’ll break this blog post down into a few bite sized chunks. Let’s call this Part 1.
I hope this headline writing practice has helped you. As always please write a comment in the box below. Did I miss anything out? Is there anything you’d like me to cover on this blog? Just drop a brief comment on the box below, I’d really appreciate it.
And if you want to be super awesome, why don’t you share this post on your favourite social media channel? I’d really appreciate it.
Until next time, and remember “keep bending that ball around the wall”…
Always Dedicated to Your Success,