Here is my list of recommended books on selling and consumer psychology…
It’s always growing, but these are the ones I’m reading now or I read on a regular basis (Hot Tip: Don’t read the classics once, read them over and over..)
Copywriting and Selling
The Secrets of Emotional, Hot-Button Copywriting by Denny Hatch (I’m loving this one right now, that’s why it’s first)
2,239 Tested Secrets For Direct Marketing Success by Denny Hatch
Million Dollar Mailings by Denny Hatch
Made To Stick by Chip Heath
Gary Halbert Letters (all back issues) by Gary Halbert
Boron Letters by Gary Halbert
The Ultimate Sales Letter by Dan Kennedy
The Ultimate Marketing Plan by Dan Kennedy
Scientific Advertising by Claude Hopkins
The Robert Collier Letter Book by Robert Collier
Tested Advertising Methods by John Caples
Break-Through Advertising” by Eugene M. Schwartz
Lazy Man’s Way to Riches by Joe Karbo
7-Steps To Freedom by Ben Suarez
Adweek Copywriting Handbook by Joseph Sugarman
How To Write A Good Advertisement by Vic Schwab
Words That Sell by Richard Bayan
Psychology
Any books by Dan Kennedy in his NO BS series to be honest (I have every single one) …
(Hot Tip: You’ll get any of these books for under $20 but they contain pure gold, that is often covered in $5,000 programs, if you’re on a budget, and let’s face it, who isn’t, these books are an awesome place to start)
Influence by Cialdini