Here is my list of recommended books on selling and consumer psychology…

It’s always growing, but these are the ones I’m reading now or I read on a regular basis (Hot Tip: Don’t read the classics once, read them over and over..)

Copywriting and Selling

The Secrets of Emotional, Hot-Button Copywriting by Denny Hatch (I’m loving this one right now, that’s why it’s first)

2,239 Tested Secrets For Direct Marketing Success by Denny Hatch

Million Dollar Mailings by Denny Hatch

Made To Stick by Chip Heath

Gary Halbert Letters (all back issues) by Gary Halbert

Boron Letters by Gary Halbert

The Ultimate Sales Letter by Dan Kennedy

The Ultimate Marketing Plan by Dan Kennedy

Scientific Advertising by Claude Hopkins

The Robert Collier Letter Book by Robert Collier

Tested Advertising Methods by John Caples

Break-Through Advertising” by Eugene M. Schwartz

Lazy Man’s Way to Riches by Joe Karbo

7-Steps To Freedom by Ben Suarez

Adweek Copywriting Handbook by Joseph Sugarman

How To Write A Good Advertisement by Vic Schwab

Words That Sell by Richard Bayan

 

Psychology

Any books by Dan Kennedy in his NO BS series to be honest (I have every single one) …

(Hot Tip: You’ll get any of these books for under $20 but they contain pure gold, that is often covered in $5,000 programs, if you’re on a budget, and let’s face it, who isn’t, these books are an awesome place to start)

Influence by Cialdini

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