Eugene Schwartz | Greg Noland Copywriter

The Five Levels of Customer Awareness

by Greg Noland | Jul 18, 2020 | Copywriting, Direct Response Marketing, Eugene Schwartz, John Forde, Success online in 2021

What’s the most important question to think about when you are ready to start a new copywriting project? As a professional copywriter, you may say, “What am I really selling? or “Who is my prospect?” And you’d be close. Have you ever...

Eugene Schwartz’s Eight Secrets of Master Copywriting

by Greg Noland | Feb 14, 2019 | Copywriting, Email Marketing

If you have ever had the desire to become a master copywriter then Eugene Schwartz’s classic ‘Breakthrough Advertising’ must be on your essential reading lists. Eugene Schwartz’s was a legendary copywriter in his own lifetime, and among us ‘trainee copywriters’ he’s...