Last Updated on 1 year by Greg Noland
If you don’t understand the target market you might as well save yourself a ton of hassle and give up now.
Alternatively, learn from the best and you’ll never have to worry about money again.
Picture this…
A millionaire tells you he’ll give you $50,000 for an hour’s work giving a speech…
Would you take the job?
It’s all 100% legal, and there’s just one stipulation.
And that your speech must resonate with the audience.
You think for a minute, and feel confident you can pull it off.
So, you agree to the job and ask what the speech should be about.
That’s when the millionaire says… “That’s up to you…”
Ok, who will my audience be? You ask.
“You’ll find out on the day.” The millionaire replies.
That’s when you think you’ve been suckered.
How the heck are you supposed to work out what topic will resonate with the audience if you have absolutely no idea who they are.
They could be a group of friends of the millionaire’s grandmother for all you know.
For this group, you could talk about knitting or whatever would resonate with a bunch of 80 year old ladies.
Or they could be a room of business owners or entrepreneurs.
So, you’d have to think what’s important to them. Maybe talk about the challenges they might be facing under the current crap going on in our world.
Then, you think about it for a minute…
Yes, that’s it, you decide to do your speech on coping with the Covid pandemic, lockdowns and all that jazz. Thinking they would have the biggest all-round reach. And should be suitable for the broadest audience.
On the day of your speech, you’re raring to go…
Almost thinking how you’re going to spend your $50k, coz you’re quite confident now, that your speech will work, and it will resonate with the audience you’ve been given.
But when you arrive at the hall to give your speech and you’re walking down the corridor to meet your audience….
An uncomfortable feeling washes over your skin…
The feelings of doubt now start to drip from your skin…
All because of the deafening noises coming from the hall.
Your audience doesn’t sound like a group of grannies…
Or entrepreneurs for that matter.
You open the door to the hall, and your confidence drops faster than a 25kg dumbbell.
Your audience is a bunch of 5 year old kids!!
The covid speech that you’ve prepared is going to fall apart like a cheap suit with this bunch of screaming kiddie winks.
All because your speech is aimed at the wrong audience.
And as a copywriter, knowing your audience is the first thing you need to work out.
This isn’t always obvious or easy.
But get it wrong and your copy will bomb.
And there’s one copywriter who knows instinctively how to know the audience better than themselves.
And that’s my buddy Stefan Georgi.
And inside his killer copywriting course, the RMBC Method, he’ll teach you how to identify your audience in every piece of copy you write.
Click HERE >> To Join The RMBC Method Today
You’ll know the challenges to focus on. How to write your benefits bullets. And what style of personality will sell best in your copy.
Of course, you could skip learning from Stefan and ignore his RMBC Method.
Try your best to work it all out on your own…
But you’ll most likely be exactly where you are right now, 12 months from today.
Because if you can’t identify your target audience, your copy is already doomed to fail.
So, do yourself a favour…
Invest in the RMBC Method and I bet you’ll see an ROI in less than 3 months…
Click Here >> To Join The RMBC Method Today…
And watch every piece of copy you write sizzle like the best…
So if you’re ready to ditch your boring job (soon) and become a 6-figure copywriter, sign up right now…
And I’ll see you in the private RMBC FB Group. Don’t forget to say Hi.
You Can Do This Buddy. I Know You Can.
Click HERE >> To Join The RMBC Method Today For Only $97
Greg Noland
Red Scorpion’s Head Copywriter
@StefanGeorgi
Click this link below to get started, right now…
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Click HERE >> To Join The RMBC Method Today and radically change the rest of your life…
(You can thank me later…:)