by Greg Noland | Jul 18, 2020 | Copywriting, Direct Response Marketing, Eugene Schwartz, John Forde, Success online in 2020
What’s the most important question to think about when you are ready to start a new copywriting project? As a professional copywriter, you may say, “What am I really selling? or “Who is my prospect?” And you’d be close. Have you ever...
by John Forde | Nov 21, 2018 | Copywriting, General, John Forde
We all know that telling great tales can make for great sales. In fact, you’ve recently read about exactly that in this space. Plus, with Thanksgiving around the corner, I’m sure you’ll want to brush up on your best storytelling. How else, after all,...
by John Forde | Mar 1, 2018 | Copywriting, John Forde
In this post, my friend and mentor John Forde discusses a very important area for you. Life experience. So many people, ignore the wisdom of others who have already trodden a path of mistakes, readjustments, perhaps a few more mistakes, until final glory.Instead of...