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John Caples – Copywriting Master

John Caples – Copywriting Master

by Greg Noland | Jun 17, 2020 | Copywriting, John Caples, Proven Copywriting Formulas

John Caples – A Master of Copywriting The Navy officer who wrote the most famous ad of all time. As a junior copywriter at the Ruthrauff and Ryan mail-order advertising agency, Caples wrote the ad which might be one of the most famous all-time. John Caples was a...
Thirteen Rules and Guidelines For Writing Headlines

Thirteen Rules and Guidelines For Writing Headlines

by Greg Noland | Jun 15, 2020 | Copywriting, John Caples, Proven Copywriting Formulas

John Caples – A Master of Copywriting John Caples was an early pioneer in applying scientific methods to advertising. After graduation in 1924, Caples worked for the NY Telephone Co. as an engineer. Then for Certain-Teed Products Co., primarily performing...

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