How Can Horror Improve Your Marketing?

Well, perhaps not ‘horror’ in the grandest sense of the word… But how can the King of Horror improve your marketing and copywriting messages, so you can ramp up your conversions, your sales, and your profits? I think most people regard Stephen King as a very successful writer in the horror genre… But would you…

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6-Critical-Writing-Books-You-Must-Invest-In

7 Critical Writing Books You Must Invest In

If you wanna be an awesomely successful blogger, then in my opinion you need to be an awesome writer. Ok, not some English Literature aficionado. But you are certain of producing quality content if you put some effort in to learn your craft. If you produce regular content of a high standard, then your prospects…

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Story Engineering and the Six Core Competencies

Oh, Andre Chaperon what have you done? After buying Andre’s course Autoresponder Madness he inadvertently introduced me to The Hero’s Two Journeys by Michael Hauge, which has led me to learning more about storytelling and screenwriting. As a consequence of this journey I recently bought Story Engineering by Larry Brooks and would like to share…

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