How Can Horror Improve Your Marketing?

Well, perhaps not ‘horror’ in the grandest sense of the word… But how can the King of Horror improve your marketing and copywriting messages, so you can ramp up your conversions, your sales, and your profits? I think most people regard Stephen King as a very successful writer in the horror genre… But would you…

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What-Copywriters-Should-Know-About-Adverbs-3

What Copywriters Should Know About Adverbs

When I was driving home from a private lesson last night, I was bombarded by torrential rain! And when I say ‘torrential’, I’m not using that word for effect! Suddenly, from a humongous black cloud, came a blanket of rain, so fierce the road ahead disappeared in a flash! All I could see in front…

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